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- Product code: 0137
- ISBN: 0029250900,
ISBN13: 9780029250907,
558 pages, hardback
Published by Simon & Schuster on 1985
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Rating: 4.0/5 (3 votes cast)
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Description of Competitive Advantage |
The success or failure of any firm depends on competitive advantage - delivering the product at lower cost or offering unique benefits to the buyer that justify a premium price. But exactly how does a company achieve cost leadership? And how does it differentiate itself from its rivals?
In Competitive Advantage Porter describes how firms can actually create and sustain a competitive advantage in their industry. He shows managers how to evaluate their competitive position and implement the specific action steps necessary to improve it.
Competitive Advantage introduces a powerful tool that the strategist needs in order to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a new and practical perspective on competitive strategy.
Today's increasingly competitive business environment has already made Porter's Competitive Strategy required reading in top business schools and one of the best-selling business books of recent years. For managers who want to stay one step ahead.
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Reviews'Michael Porter has a very clear view of the strategic process. He has helped us clarify what kind of values we want to provide our customers, and how our organization can create and sustain a competitive advantage in the markets we serve. This book is a great resource and a powerful tool.'
John A. Young, President and CEO Hewlett-Packard
'Competitive Advantage takes up where Competitive Strategy ends. It goes beyond competitive analysis to show exactly how a competitive strategy can be selected and implemented. Once again, I am impressed with Porter's depth of thought. His value-chain concept has been particularly useful to us in analyzing sources of competitive advantage. This book will take the strategy field one step further.'
Victor Millar, Mng. Partner, Arthur Anderson & Co.
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Contents of Competitive Advantage |
Preface
Competitive Strategy: The Core Concepts
Part 1 Principles of competitive advantage
2. The Value Chain and Competitive Advantage
3. Cost Advantage
4. Differentiation
5. Technology and Competitive Advantage
6. Competitor Selection
Part II Competitive Scope Within An Industry
7. Industry Segmentation and Competitive Advantage
8. Substitution
Part III Corporate Strategy and Competitive Advantage
9. Inter-relationships among Business Units
10. Horizontal Strategy
11. Achieving Interrelationships
12. Complementary Products and Competitive Advantage
Part IV Implications For Offensive & Defensive Competitive Strategy
13. Industry Scenarios and Competitive Strategy under uncertainty
14. Defensive Strategy
15. Attacking an Industry Leader
Bibliography
Index
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